Elfie London

Helmed by longtime friends Victoria Roper Curzon and Rebecca Guinness, Elfie is an independent British childrenswear brand offering equal doses of tradition and whimsy. Exploring the work of classic children`s illustrators including Arthur Rackham, Richard Scarry and Elsa Beskow for inspiration, Elfie designs embolden young imaginations.

Helmed by longtime friends Victoria Roper Curzon and Rebecca Guinness, Elfie is an independent British childrenswear brand offering equal doses of tradition and whimsy. Exploring the work of classic children`s illustrators including Arthur Rackham, Richard Scarry and Elsa Beskow for inspiration, Elfie designs embolden young imaginations.