Lucky Brand

Our history begins in 1990, when we started crafting vintage-inspired jeans here in Los Angeles. Staying true to the rich heritage and all-American spirit of denim, we ripped, sanded, patched, and washed our jeans by hand to give them true character and soul

Our history begins in 1990, when we started crafting vintage-inspired jeans here in Los Angeles. Staying true to the rich heritage and all-American spirit of denim, we ripped, sanded, patched, and washed our jeans by hand to give them true character and soul